PPC – Pay Per Click

PPC Services…  Indispensable

Pay Per Click (PPC) services are an indispensable part of online advertising.  When a potential customer types a word into the search engine to find your product or service, you want to make sure your ad shows on the first page…  At or near the top.  You should also pay less each time a potential buyer actually clicks on your ad.  The best way to make sure both of these things happen is to combine pay per click services with you search engine optimization (SEO) efforts.

At AKMC, we offer our clients the choice to purchase the services separately, or in a combined package.  We will put together the best package to fit your business needs.  Our goal is to make you successful with your on-line efforts.

We offer an affordable PPC service.  When combined with SEO, you will receive highly targeted customers who will click on your ads.  By doing it right, you will get the customer who want your products and/or services, not just tire kickers.

We will spend the needed time to research of your market, and implement a campaign with optimized ad groups, keywords, and ad text.

Once everything is set up, you need to realize that your target market’s keywords change every month.  It’s a function of the customers and potential customers.  As a result, this means certain keywords might not convert for you as they did in the previous month, or there is new competition paying for the same keywords, or your seasonal campaign has new products and services that were not used in the search engines last year.

There are many reasons to continue optimizing your pay per click campaigns. The most important reason is to save you money.  Unless you are an expert at researching keywords, competitors’ keywords, landing pages and source code, you should hire an AdWords Professional.  At AKMC, we can help you.

Let’s Get The Conversation Started!

Free Strategy Session

Month 1 Services

Account Setup and Research

  • Website and/or Landing Page Analysis
  • Competitive Analysis
  • Account Setup
  • AdWords Tracking Code Setup

Campaign Management

  • Keyword Research
  • Number of keywords per Ad-group
  • Search Network
  • Display Network
  • Ad groups creation
  • Ad-copy creation
  • A/B Ad copy split-testing
  • Geo-targeting
  • Ad scheduling
  • Adwords Campaign Experiments (ACE Test)
  • Keyword Matching Options
  • Budget Management
  • Keyword Bid Management
  • Negative Keyword Research
Campaign Monitoring and Analysis

  • Enterprise Level PPC Management Platform
  • Conversion Tracking
  • Traffic Statistics Analysis
  • Search Query Report Analysis
  • Click Fraud Analysis & Support
  • ROI Management

Google Analytics

  • Account Setup
  • Google Analytics Tracking Code Setup
  • Analysis & Monitoring

Reporting

  • Enterprise Level Weekly or Monthly Reports
  • ROI Analysis

 


Month 2 & Ongoing Monthly Services

 Campaign Management

  • A/B Ad copy split-testing
  • Geo-targeting
  • Ad scheduling
  • Adwords Campaign Experiments (ACE Test)
  • Keyword Matching Options
  • Budget Management
  • Keyword Bid Management
  • Negative Keyword Research

Campaign Monitoring and Analysis

  • Enterprise Level PPC Management Platform
  • Conversion Tracking
  • Traffic Statistics Analysis
  • Search Query Report Analysis
  • Click Fraud Analysis & Support
  • ROI Management
  • Analytics Monitoring
Reporting

  • Enterprise Level Weekly or Monthly Reports
  • ROI Analysis

Additional PPC Services

Other PPC Options

  • Microsoft AdCenter
  • Yahoo Search Marketing
  • Facebook Ads
  • AdWords Remarketing