Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.

Watch the video:

We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need.  We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach. …Continue Reading

Social Media Optimization: A Business Necessity, Not a Luxury [Watch the Video]

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome.

Watch the video:

Business owners may not realize it yet but social media optimization is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media. …Continue Reading

Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

“Do businesses actually get sales from social media?”

Social: Vast Network of Networks

Despite doubts clouding social’s power to keep the cash register ringing, business still believe in conducting marketing via social networks. In fact, 83% of marketers surveyed by Social Media Examiner consider social media as important for their business. The same source found that 59% or marketers are using social media for 6 hours or more each week.

As for which site is considered most critical to business, 42% of marketers asked by HubSpot for the State of Inbound Marketing report voted Facebook as their choice. Some 80% of U.S. social network users prefer to connect to brands through it.

Apart from Facebook, which now has 1.11 billion monthly active users, Twitter and Pinterest were also cited by marketers. According to a study by Edison Research, 51% of active Twitter users follow companies, brands, or products on social networks. Pinterest, on the other hand, is ranked by Experian as the third most popular social network in the U.S., based on traffic. Google’s very own Google+ is continuously growing with 235 million monthly active users. Then, there’s YouTube, LinkedIn, and other popular sites.

So, Do Social Users Actually Buy?

Some 43% of social users actually do buy. The purchases happened after conducting some form of social action on the item, like sharing and favoriting, says global research provider Vision Critical. Broken down by site, Facebook appears to be the best platform to drive sales as 38% of its users have purchased an item after liking and sharing it. Pinterest ranks second with 29% of users saying they have purchased an item. Twitter was third with 22%. Social sites can drive both online and offline sales, it was found.

What do they buy? Recent social-inspired purchases by users fall mostly under technology and electronics, with the category accounting for 34% of sales driven by Twitter and 25% by Facebook. As for Pinterest, the top category was food and drink (24%).

Which type of retail store or site did they buy from? Facebook users mostly purchased from a discount retailer (43%) and supermarket (18%). Discount retailer also ranked first for Twitter (31%) and Pinterest (26%). Twitter users also bought from a department store (31%) while Pinterest users purchased from a specialty retailer (21%).

The Social Buyer: Dissected & Analyzed

The social buyer exists, and is mostly (51%) between the age of 18 and 34. The 35-54 age group represents 34% of social purchasers while the 55+ age group accounts for the remaining 15% or so. Divided by sex, 56% are male and 44% are female.

The demographics change when mobile comes into the picture. The ratio between males and females further favors males, 69:31. The 18-34 age group grows to 68% of the total number of social purchasers using mobile. Facebook (43%) and Pinterest (38%) purchases are mostly not mobile but 35% of Twitter-driven purchases are purely mobile.

So what’s inside the mind of a social buyer? A whopping 70% of Twitter user-purchasers said they were “vaguely” thinking about purchasing the product at the time they bought it. Facebook (60%) and Pinterest (49%) users had the same mindset when they bought a product, adds Vision Critical. The difference surfaces in buyers who “had not thought about purchasing this product” when they bought it. Only 9% of Twitter user-purchasers fall under this group while the figure is 16% for Facebook. Pinterest appears to be the best site for unplanned purchases as 29% their social buyers weren’t even thinking about buying such item when purchased it.

How to Appeal to Your Social Buyer

Use a Specific Network’s Purchasing Influence – Auto posting the same exact stuff on all your social accounts is not the best way to approach social media. If you want to get social-inspired sales, you must understand how a particular network or social website influences a customer’s purchase decision. For example, 43% of Pinterest purchasers said they were influenced by the “additional information on the product,” according to Vision Critical. This means Pinterest is a great choice when providing product details, reviews and recommendations, different models, etc.

For identifying where prospects can purchase the product, 38% of buyers used Twitter. When alerting to a sale or deal, 37% credited Facebook and 32% Twitter. Some 32% got reminders to purchase through Twitter. But when it comes to providing a coupon code, the battle is tight among Facebook (18%), Pinterest (14%), and Twitter (18%). Product discovery contest is also close: Facebook (31%), Pinterest (35%), and Twitter (35%).

Network Where Your Targets Are – Leading data firm comScore estimates 80% of Pinterest users are female. Repinly, an online pin directory, says the most popular Pinterest categories are as follows: food & drink, DIY and crafts, women’s apparel, and home décor. Head over to Google+ and the world turns upside down. According to SocialStatistics, nearly 87% of Google+ users are male. Students, early adopters, and engineers are some of the biggest groups. Go to LinkedIn and you’ll find a healthy balance of professionals from both sexes.

The idea is to analyze which site best suits your target market’s profile and then start your social media optimization campaign in that network. This strategy not only gives your marketing direction some focus, it also maximizes your resources.

Get Started in Focused Social Media Today – You can use social media optimization not just to get a legion of followers, but also to generate sales. That’s already proven. The best approach right now is to get started—if you haven’t already—and give it focus to ensure you influence social buyers to purchase your products and avail of your services today. We can help you.

Send us an email at or call us at 845-536-5766 now so we can provide you free in-depth consultation on social media optimization, and how you can attract social purchasers, better understand your customer, and generate more sales from social networks today.

Why is Social Media Optimization Essential to Your Success? [Infographic]

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?

See our Infographic:

…Continue Reading

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive:

Watch the video:

What is Mobile Responsive Web Design?

Your website needs to be mobile friendly, so it needs to be “mobile responsive.” Responsive design is when your website automatically responds or adjusts on the fly to the screen size of the device viewing it. In effect, be it a desktop, a laptop, tablet, or smartphone, your website will load properly. …Continue Reading

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.

Non-Mobile Ready = Non-Customer Friendly

A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:

  • 52% of users are unlikely to engage with a company whose website brought them a bad mobile experience
  • 36% of respondents say a non-mobile-friendly site wastes users’ time
  • 67% of users are more likely to purchase if the site is mobile friendly …Continue Reading

Go for Mobile Responsive Web Design [Infographic]

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. …Continue Reading

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates   Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business. …Continue Reading

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users.

While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That’s because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it’s too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business. …Continue Reading